why do you need AI editors anyways?
Meet our leadership team ↓
We are already really, really good at creating content. Now, we just do it faster and — dare we say, better — with AI.
Abigail, our Head of AI Storytelling, has 15 years of experience (agency, non-profit and freelance) as a comms leader, content strategist, writer, editor and journalist.
She specializes in telling complex stories — for sectors like tech, professional services, energy, ag, real estate & construction, and architecture & design — in clear, but dynamic ways, expertly using both her own brain and AI.
Also she has spent the last 8 years solo travelling the world, loves to cook Southeast Asian cuisine and write poetry.
Scott, our Head of AI Design, has 5 years of experience (agency, non-profit and freelance) as a graphic designer, video editor and web developer.
He specializes in using AI to augment imagery and videos, as well as creating motion graphics that both inspire and push boundaries (read: comfort zones).
Also he can give you a full treatise on any comic book lore, makes his own digital music mixes, is an expert lighting designer and loves to build shelves.
→ 1. TRUTH & ACCURACY
AI is only as good (read: accurate and strategic) as the data it has access to and the person that trains and prompts it. And it gets things wrong. A lot. It also likes to make stuff up. These are called “hallucinations” and they’re not the fun kind sadly.
→ 2. EMOTIONAL INTELLIGENCE & TONE
AI content sounds and looks machine-made. Even when you tell AI to mimic a human tone, you’ll quickly notice it’s always using the same phrases, syntax, imagery. And we’re betting your target audience wants to engage with content that feels real, not robotic.
→ 3. STRATEGY, CREATIVITY & CRITICAL THINKING
Without a human editor, AI-produced content doesn’t fit within a broader brand or content strategy. AI just doesn’t have the critical thinking or creativity skills needed to put together a vision and strategy — or to contextualize your brand’s content goals.